Honda Named Most Trusted Brand and Best Overall Brand by Thousands of New-Car Shoppers in KBB.com's 2014 Brand Image Awards
04/09/2014 Torrance CA
New-car shoppers have once again recognized the Honda brand (automobiles.honda.com) as the 'Most Trusted Brand' and 'Best Overall Brand' in Kelley Blue Book's 2014 Brand Image Award study. This is the third straight year that Honda was named the 'Most Trusted Brand' and the second consecutive year as the 'Best Overall Brand,' as decided by non-luxury shoppers.
"A brand is really built over the long haul through consumers' experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. "Honda simply embraces the challenge of being a brand that people can trust."
The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers. Honda was named 'Best Overall Non-Luxury Brand' by securing the highest average score across ratings of all non-luxury models, and the weight of importance of each of the factors in the study.
"The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. "Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda's reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages."
Additional comments from the Editors of Kelley Blue Book's KBB.com regarding Honda's Brand Image Award Wins:
Best Overall Brand "For the second year in a row, KBB.com visitors have named Honda the Best Overall Brand. Considering Honda has also won the award for Most Trusted Brand among non-luxury shoppers three years in a row, this win isn't a huge surprise. We have long respected Honda's cars, SUVs and minivans for their reliability and refinement, and it turns out the new-car shoppers at Kelley Blue Book feel the same way."
Most Trusted Brand "Honda picks up its third consecutive Most Trusted Brand award, as selected by visitors to Kelley Blue Book's website. The brand is known for building reliable, efficient, safe cars that offer a lot of value when new, and hold that value as used models. No wonder Honda is consistently lauded for delivering on what it promises, year after year."
02/19/2014 - TORRANCE, Calif.
Four Honda vehicles have been named a 'Best Family Car' by Kelley Blue Book's KBB.com, the most from any single brand. The 2014 Honda Accord (http://automobiles.honda.com/accord/), CR-V (http://automobiles.honda.com/cr-v/), Odyssey (http://automobiles.honda.com/odyssey/) and Pilot (http://automobiles.honda.com/pilot/) were honored after testing by the website's editors and real families. The annual list rates vehicles on 'family-approved' attributes like available safety features, comfort and child-friendliness.
"Honda vehicles have long been a top choice for American families, known for providing the kind of safety, features and value that they have a right to expect," said Michael Accavitti, senior vice president of automobile operations for American Honda. "This recognition of four of Honda's top-selling models validates our ongoing efforts to simply build the best vehicles in every segment in which we compete."
Tasked with identifying the twelve best family vehicles, the KBB.com expert editors started with 21 different vehicles top-ranked in their Expert Ratings in various family-friendly categories and enlisted the help of several families to thoroughly test these family haulers. This approach included analyzing seven sedans, six small SUVs, five midsize SUVs, two minivans and one hybrid wagon, from a total of 11 different brands. The expert editors tallied the results based on participant feedback and compared notes, naming the best of the bunch.
Honda has more top safety-rated vehicles made in America than any other automaker.1 Four 2014 Honda models – the Honda Accord Sedan, Honda Accord Coupe, Honda Civic Sedan and Honda Odyssey – have earned the highest possible rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS). The 2014 Civic Coupe was named a TOP SAFETY PICK. Honda associates at plants in Ohio, Alabama and Indiana produce these top-rated Honda vehicles using domestic and globally sourced parts.
Looking at all Honda and Acura models including those built in other markets, American Honda has a total of six models, the most of any automaker, that have received a TOP SAFETY PICK+ rating from the IIHS under its more challenging requirements implemented for the 2014 model year. Two American Honda models also earned TOP SAFETY PICK ratings. [See chart at the end of this release for a list of all models.]
This leading safety performance is reflective of Honda's unique commitment to "safety for everyone" - based on studying real-world situations to develop vehicles with state-of-the-art collision protection and advanced safety and driver assistive technologies. Ultimately, the company is focused on achieving a collision free society, not only for drivers and passengers of Honda vehicles, but everyone on the road.
"Honda and its passionate engineers are delivering crash safety test performance at industry-leading levels as a result of our strong and continuous focus on innovation in safety technology and vehicle design," said Art St. Cyr, vice president of product planning and logistics at American Honda Motor Co., Inc. "When you add safety leadership to our world-class durability, inventive packaging and top-class fuel efficiency, you've got the makings for a really smart choice for American car buyers2."
In addition to its leadership in safety, American Honda holds the top spot in overall fuel efficiency among full-line automakers, according to the U.S. EPA's most recent fuel economy trends report. Moreover, the Honda brand also has more vehicles on the road after 25 years of service than any other mainstream automotive brand, according to Polk vehicle registration statistics from 1988-2012.
Honda and Acura vehicles are available with leading-edge safety and driver assistive technologies, including Honda's Advanced Compatibility Engineering™ (ACE™) body structure and Forward Collision Warning (FCW) system. Honda's ACE body structure, now in its second generation, improves frontal crash energy management through a wider range of offset and oblique collision modes. In addition, other body reinforcements work in tandem with the strengthened body structure to better maintain the occupant compartment volume during frontal collisions by providing additional crash energy pathways to help mitigate the forces transmitted to the passenger compartment. Forward Collision Warning (FCW) uses audible and visual warnings to alert the driver when the system determines that a collision with a detected vehicle or object is likely3.
Other available safety and driver-assistive technologies include: anti-lock brakes, Vehicle Stability Assist™ (VSA®), Lane Departure Warning (LDW), and LaneWatch™ display; side curtain airbags; dual-stage, multiple-threshold front airbags; and front-side airbags. American Honda also is a leader in equipping vehicles with rearview cameras, applied as standard equipment on 17 of 19 models in the company's 2014 new-vehicle lineup, a technology that also will be featured on the all-new 2015 Fit, launching in spring 2014.
The 2014 Honda Accord was recognized by KBB.com for having the lowest cost of ownership for a midsize sedan over a projected 5-year period. The '5-Year Cost to Own Awards' take into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models.
The Accord was the top-rated midsize sedan by KBB.com and features sophisticated styling, excellent driving performance and innovative features, like the available LaneWatch™ display. Additionally, the Accord earns industry-leading safety scores, having been rated a TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) and distinguished by the National Highway Traffic Safety Administration (NHTSA) with a 5-star Overall Vehicle Score1.
01/13/2014 - DETROIT
Honda unveiled the all-new 2015 Fit at the North American International Auto Show today. Set to go on sale in the U.S. this spring, the new Fit is completely redesigned from the ground up to deliver an unparalleled combination of style, interior space, fun-to-drive performance and fuel efficiency plus leading-edge safety and vehicle connectivity.
"The Honda Fit is a small car with big aspirations. Faster, more fuel-efficient and more fun, it's a subcompact with larger-than-life-capabilities," said John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc. "It's simply the best Fit to date and, we believe, a new benchmark in the small-car category."
Modern Styling with Class-Leading Packaging
The 2015 Fit debuts with a sleek, modern and sporty exterior style. A more aggressive front fascia showcases a new grille and headlight design. A strong character line runs along the side of the Fit, emphasizing the vehicle's aerodynamic profile. Larger 16-inch tires outfitted with a new 5-spoke wheel design give the Fit a planted and sporty stance. In the back, rear reflectors and LED taillights run along the hatch with a chrome tailgate garnish and rear diffuser, all contributing to the Fit's more substantial and dynamic appearance.
Retaining a similar exterior footprint to the current model, the new Fit is slightly shorter (-1.6 in.) and wider (+0.3 in.) with a longer wheelbase (+1.2 in.), resulting in improved handling and maneuverability. Inside, the Fit builds on its already class-leading interior space, airy cabin and large greenhouse thanks to an all-new efficient platform that incorporates a unique center-mounted fuel-tank layout. The new Fit also delivers a significant increase in passenger volume (+4.9 cu ft) and rear legroom (+4.8 in.) compared to the previous model. With the Honda-exclusive Magic Seat® offering multiple configurable seating positions, the Fit provides an unrivaled 52.7 cubic feet of cargo space when the second row seats are folded flat. With an overall height of 60 inches, the Fit allows for easy loading of items into the rear cargo and ingress/egress for passengers.
Enhanced Interior and Technology Features
The 2015 Fit will deliver above-class interior refinement and features while offering value at every trim level. All 2015 Fit models will be equipped with class-leading standard features including Bluetooth® connectivity, a multi-angle rearview camera, and Expanded View Driver's Mirror. For customers looking for premium features in the subcompact segment, Fit will be available with smart entry with push-button start, heated side mirrors, a moonroof, heated front seats, Honda's exclusive LaneWatch™ display and a 7-inch Display Audio1 touchscreen interface with HondaLink™ smartphone connectivity. Soft touch and premium materials are used throughout and, for the first time, the Fit will be offered with available leather-trimmed seating.
Improved Performance, Efficiency and Safety
The 2015 Fit marks the U.S. debut of an all-new direct-injected 1.5-liter DOHC i-VTEC engine. Generating 130 horsepower2 at 6500 rpm and 114 lb.-ft. of torque2 at 4600 rpm, engine output is increased by 13 horsepower and 8 lb.-ft. compared to the outgoing engine, while reducing weight and improving efficiency. Paired to two new transmissions, a slick-shifting 6-speed manual or a sporty and fuel-efficient Continuously Variable Transmission (CVT) with available paddle shifters, the Fit powertrain offers superior acceleration and passing performance and is anticipated to have class-leading3 EPA-estimated fuel economy ratings of 33 city/41 highway/36 combined4 (CVT-equipped models).
Complementing the new powertrain is a revised chassis that provides for improved handling, ride comfort and NVH. A more rigid body, new rear dampers and revised suspension geometry notably enhance the 2015 Fit's ride quality and fun-to-drive handling characteristics.
The 2015 Fit benefits from the most extensive use of ultra-high strength steel in the model's history, providing increased body stiffness while reducing platform (underbody and chassis) weight by 57 pounds versus the outgoing model. Equipped with the next generation of the Honda Advanced Compatibility Engineering™ (ACE™) body structure, the Fit is anticipated to earn top safety scores from NHTSA and IIHS, including a NCAP 5-Star Overall Vehicle Score and a TOP SAFETY PICK rating with a GOOD rating in all IIHS test modes, including the rigorous small overlap barrier test.
North America Production
The 2015 Fit will be manufactured for the first time in North America at the new Celaya, Mexico plant. With an annual capacity of 200,000 units, the facility will begin mass production of the 2015 Fit next month, adding production of an all-new small Honda SUV later in the year. With introduction of the new manufacturing facility in Mexico, Honda's North American automobile production facilities will have a total annual capacity of 1.92 million units, and will have the capability to manufacture vehicles in all product segments, from subcompacts to light truck models. With the added production, approximately 98 percent of all Honda-brand vehicles sold in the United States will be sourced from Honda plants in North America.
1The Display Audio Interface is used for direct connection to and streaming from some current [Apple/Android] smartphones. For safety reasons, always launch HondaLink applications or perform any other operation on your phone only when the vehicle is safely parked. State or local laws may limit use of texting feature, and Assist functions may be terminated without notice. Your wireless carrier's rate plans apply. Please see your Honda dealer and HondaLink terms and conditions for details.
2 Preliminary estimate provided by Honda. Final specification is subject to change.
3 Among subcompact class vehicles equipped with standard engine and automatic transmission.
4 Preliminary mileage ratings determined by Honda. Final EPA mileage ratings not available at the time of printing. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle
A total of six Honda and Acura models, the most of any auto maker, received the highest possible safety rating of TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) under its more challenging technology requirements in guidelines implemented for the 2014 model year.
"As the industry leader in TOP SAFETY PICK+ ratings for 2013 and now 2014, it's clear that our commitment to offer advanced safety technologies on mainstream products continues to pay dividends to Honda and Acura customers," said Art St. Cyr, vice president of product planning and logistics at American Honda. "Honda and Acura vehicles should be at the top of the shopping list for those who value safety ratings and the engineering prowess required to achieve them."
Four 2014 Honda models were named a TOP SAFETY PICK+ including the Accord Sedan and Coupe; Civic Sedan; and Odyssey, which is the only minivan yet to earn this designation. The Civic Coupe was named a TOP SAFETY PICK. Additionally, two 2014 Acura models, the new MDX and the RLX each achieved TOP SAFETY PICK+ status with the TL earning a TOP SAFETY PICK rating.
The IIHS TOP SAFETY PICK rating recognizes vehicles that do the best job of protecting vehicle occupants involved in front, side and rear crashes, plus rollover and small overlap front crashes based on performance in the Institute's tests. Under this year's more challenging requirements, the IIHS is using the TOP SAFETY PICK+ designation to recognize vehicles that not only performed well in its crash tests but also are equipped with technologies that help prevent or mitigate front-to-rear collisions. Front collision prevention, which includes both warning systems and automatic braking, is intended to help inattentive drivers avoid rear-ending a stopped or slower-moving vehicle in front of them.
American Honda's 2014 TOP SAFETY PICK+ vehicles offer a broad range of active and passive safety features along with available leading-edge safety and driver assistive technologies like the Forward Collision Warning (FCW) system. FCW uses a camera or radar mounted in the upper portion of the windshield to detect a vehicle ahead. Audible and visuals warnings alert the driver when the system determines that a collision with a detected vehicle or object is likely. Intended as a warning system only, FCW will not automatically activate the brakes, and the driver remains responsible for safely operating the vehicle and avoiding collisions.
Other available safety and driver-assistive technologies available on Honda and Acura vehicles include: Collision Mitigation Braking System; anti-lock brakes; Vehicle Stability Assist™ (VSA®); Lane Departure Warning (LDW), LaneWatch™ blind spot display; side curtain airbags; dual-stage, multiple-threshold front airbags; and a front-side airbags.
Honda Safety Leadership Honda has a long history of leadership in the development and application of advanced technologies and designs to enhance the safety of all road users, including automobile occupants, motorcycle riders, and pedestrians. The company operates two of the world's most sophisticated crash test facilities and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety. This commitment to safety is rooted in Honda's goal to be a company that society wants to exist, and it complements the company's leadership in reducing vehicle emissions, improving fuel efficiency and advancing alternatives to gasoline.
The 2014 Accord Hybrid has arrived! With 50 mpg city EPA rating, it's sure to sell quick. Don't worry, we have ordered more if you miss out on this one.
* 50 city/45 highway/47 combined mpg rating. Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-pack age/condition, and other factors.
ZOMBIES REPORTED MEL RAPTON Honda
Last Tuesday night Zombies invaded the Mel Rapton Honda showroom!
No, they were not attacking, they were performing as cast member in two Mel Rapton Honda commercials promoting the new season of The Walking Dead debuting Sunday, October 13, 2013 on AMC.
Mel Rapton Honda partnered with Comcast/Xfinity to participate and as part of the good fun, agreed to shoot a story line that was faithful to the “Zombie” theme.
The players were all members of the local “zombie” group, without an official name, that appear at local events and promotions.
The story line is: Don’t be one of The Walking Dead looking to a used car you can afford!
The customer, played by Brooke Holdus of Comcast, is fleeing the evil bad car salesmen i.e. Zombies, and finds sanctuary at Mel Rapton Honda and is “saved” from a regretful car deal by a Mel Rapton Honda salesperson, played by Pat Silva, a real live Mel Rapton Honda Sales Manager.
It’s all in good fun, the way buying a car should be.
So tune in Sunday night and don’t be one of the Walking Dead.
50 MPG Rated 2014 Honda Accord Hybrid Priced to Treat Starting on Halloween
Fuel prices can be scary, but the EPA-rated 50 mpg1 city 2014 Accord Hybrid will take some of the fright out of going to the gas pump when it debuts at U.S. dealers nationwide on Halloween (October 31). With a host of standard equipment, the manufacturer's suggested retail price (MSRP) ranges from $29,155 for the well-equipped Accord Hybrid to $34,905 for the luxurious Accord Hybrid Touring model, plus a destination and handling charge2 of $790.
"With advanced technologies standard on every Accord Hybrid we've given customers an incredible combination of fuel efficiency, technology and value," said John Mendel, executive vice president of sales at American Honda. "The addition of the Accord Hybrid to the lineup will further advance Accord's position as America's most popular passenger car with individual buyers."
Every new 2014 Honda Accord Hybrid is equipped with numerous standard features including Honda's exclusive LaneWatch™ blind spot display system, a premium feature not even available on any competitive hybrid models. Additional standard features include a rearview camera, LED daytime running lights (DRL), an Expanded View Driver's Mirror, Bluetooth® HandsFreeLink®, USB/iPod® integration, Pandora® compatibility, SMS text message function, dual-zone automatic climate control, alloy wheels, a driver's seat with 10-way power adjustment, and a 160-watt AM/FM/CD audio system.
The Accord Hybrid EX-L is equipped with advanced safety technologies such as Forward Collision Warning (FCW) and Lane Departure Warning (LDW) along with leather-trimmed and heated front seats and the HondaLink™ cloud-based media and connectivity system featuring Aha® compatibility. Power driver's seat memory, front passenger seat with 4-way power adjustment and one-touch moonroof are also standard on the EX-L trim.
The top-of-the-line Accord Hybrid Touring adds the Honda Satellite-Linked Navigation System with voice recognition and FM traffic data, LED headlights with blue tinted chrome bezels, Adaptive Cruise Control (ACC) and hard disk drive (HDD) audio memory.
With EPA fuel-economy ratings1 of 50 mpg city / 45 mpg highway / 47 mpg combined, the 2014 Accord Hybrid is the top rated 4-door sedan in America in the EPA city cycle. Highlighting both form and function, it blends the sophisticated exterior styling and spacious interior packaging of the Accord Sedan with a highly efficient two-motor hybrid system from Honda's Earth Dreams™ Technology advanced powertrain series.
The 2014 Honda Accord Hybrid is the first Honda hybrid vehicle produced in Ohio, at the company's Marysville Auto Plant, and joins the Greensburg, Indiana-built Civic Hybrid as the second Honda hybrid model built in the U.S., using domestic and globally sourced parts. Honda invested $18.8 million in a 94,000-square-foot expansion of the Marysville Auto Plant, along with the addition of 50 new full-time jobs to handle the special processes specific to the production of this advanced hybrid model.
The 2014 Honda Accord Hybrid is covered by a 3-year/36,000-mile Limited Vehicle Warranty, a 5-year/60,000-mile Powertrain Limited Warranty, and a 5-year/unlimited-mile Corrosion Limited Warranty. The hybrid battery pack is covered by a 8-year/100,000-mile or 10-year/150,000 mile limited warranty, depending on the state of purchase/registration.
 50 city/45 highway/47 combined mpg rating. Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-pack age/condition, and other factors.
2014 Honda Odyssey is First Minivan to Earn 2013 TOP SAFETY PICK+ Rating; Highest Overall Safety Rating from Insurance Institute for Highway Safety
The first minivan to earn the highest possible rating of 2013 TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS) is the 2014 Honda Odyssey. This includes an overall GOOD rating in the Insurance Institute's stringent small overlap frontal crash test. The IIHS created the small overlap frontal crash test to replicate what happens when the front corner of a car collides with another vehicle or an object such as a tree or utility pole.
"Honda's commitment to safety is perhaps best demonstrated by the fact that we achieved this high standard in a mid-cycle refresh of the 2014 Honda Odyssey," said Art St. Cyr, vice president of product planning and logistics at American Honda. "Honda's goal is to continuously advance the safety performance of every Honda vehicle to fulfill the trust our customers place in the Honda brand."
Already the benchmark minivan in terms of fuel efficiency and innovative features, occupant safety for the 2014 Honda Odyssey is further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The second-generation of the ACE™ body structure has also been applied to the 2013 Honda Accord and 2013 Civic models that previously achieved the TOP SAFETY PICK+ rating. Civic is the only vehicle in the compact class to achieve the rating of GOOD in the small overlap frontal crash test.
"Safety is high on the list for parents when it comes to shopping for a family vehicle," said Institute President Adrian Lund. "Consumers look for models with the highest safety ratings. Honda is ahead of many of its competitors in building state-of-the-art crashworthiness into its vehicles."
09/05/2013 - 2014 Honda Pilot – the Most Fuel Efficient Eight-passenger SUV, and Still the Ultimate Family Adventure Vehicle
Designed as the "Ultimate Family Adventure Vehicle" and boasting the highest EPA-rated fuel economy any eight-passenger family SUV, the award-winning Honda Pilot is back for 2014 and goes on sale today with a manufacturer's suggested retail price (MSRP) starting at $29,6701. The Pilot combines an EPA-rated highway fuel economy2 of 25 mpg (2WD models), a high degree of practicality with its versatile and functional cabin, a choice of 2- or 4-wheel drive, and up to 4,500 pounds towing capability3 (4WD models), and a fun-to-drive character. Together with Honda's trademark quality, safety and low cost of ownership, the 2014 Pilot is an ideal transportation solution for families with varied and active lifestyles.
The 2014 Pilot is available in four trim levels: LX, EX, EX-L (leather) and Touring. A Honda Satellite-Linked Navigation System™4 and a Rear Entertainment System are available on the EX-L model and standard on the Touring model. The Pilot is powered by a refined 250-horsepower5 3.5-liter i-VTEC V-6 engine, and is available in both 2- and 4-wheel-drive configurations.
 MSRP excluding tax, license, registration, $830.00 destination charge and options. Dealer prices may vary.
18 city/25 hwy mpg rating for 2WD models and 17 city/24 hwy mpg rating for 4WD models. Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.
The 2014 Odyssey Touring Elite features the only built-in vacuum available. Though hosed in the rear of the vehicle, the hose easily reaches the front, so it’sa breeze to vacuum the entire interior. The HondaVAC™ includes two attachments and a removable waste bin.